Do you need a close business partner and out of the box thinker to find and solve the problems or challenges in your business?

I could help your organization with:

• Developing creative strategies, the whole Brand experience, Vision and Visual identity for in-line communication.

• Designing appealing products, which have international business competence.

• Monitoring project progress to make the Vision into reality.

• Inspiring the organization team with new and fresh ideas.

“Having had over a decade of rewarded entrepreneurial experience, I want to help your business to develop and flourish in what great you do.”

To start with

A BRAND BUILDING SURVEY

The 50-hour brand building survey includes:

• 1-hour kick-off discovery meeting with founder & director Katriina Nuutinen

• As-is-analysis

• Brief audit and feedback of the external impression of the brand

• Identification brand core values

• Competitors

• Target group

• Identification of USP and brand positioning

• Identification of vision & mission, key messages

• Identification of tone of voice, overall look and feel

• 5 x 2-hour call with founder & director Katriina Nuutinen

• Summary and light idea map of Visual identity as PDF

Content can be adjusted to unique needs of your organization.

The second step

BRANDBOOK

A guideline to put into service of the Visual identity. Brandbook includes plan for Visual identity, values and strategy to make sure the Vision appears in every element of communication: in verbal and in all the visual element.

• Visual: fonts, colors, pictures, social media templates etc.

• Verbal: story, tone of voice, style

The third step

VISUAL ELEMENTS

Elements that can be designed following the brandbook:

• Logo

• Website

• Social media

• Design

• Products - Product lines - Product families

• Business gifts - design process

• Media bank: videos, photographs

  and illustrations (bank grows with time)

• The interior of the premises

• Facade signs & Signposts

• Form and Presentation templates

• Press releases and Raports

• Posters and Brochures

• Newsletters

• Business cards

• Responsibility report

• Other visual elements (working clothes, car’s or bicycle’s taping)

Throughout the lifecycle of a project, as a Creative consultant or Director I would work very closely with you and your team to plan and implement the vision.

I manage the creative team to make the actual work with the help of your communication experts and with support of your team leaders. Taking advantage of my wide network of creative professionals like graphic designers, video makers, photographers and interior designers.

Together with these subcontractors we could jointly achieve the new, more aligned visual identity and clarity your brand. Also if special kind of expertise is needed, I will find one to help our project with.

“It has truly been a pleasure to work with her since she keeps up a constructive dialogue but does not hesitate in gently challenging others which leads into fruitful cooperation and top-notch end-results.”  

Milla Ahti-Kotilainen, Brand manager at Innolux

"Katriina approaches her work with passion, guiding value-based development towards sustainable results with professionalism.

Katriina's customer-oriented and thorough work has already created several success products and stories.

I warmly recommend Katriina for the creative and responsible advancement of a company, service or product."

Anne-Maria Kankaisto, Marketing & communications specialist BJOE, Communication partner in the development of the T&M brand

“Katriina is a visionary, persistent and talented designer with an extremely sophisticated sense of form and colour.

She has a disciplined and practical yet ambitious approach to design and design related projects. “  

Milla Ahti-Kotilainen, Brand manager at Innolux

HONORS AND AWARDS

• Glow worm cave art piece from the WOW project to the Finnish State Art Deposit Collection, Helsinki, 2022

• The 12 best Finnish products of the year, Perho mirror for Studio Katriina Nuutinen collection, Habitare Fair & Association of Finnish interior journalists, Helsinki, 2017

• Talents à la Carte Award, Maison&Objet, Paris, 2016

• Interior Innovation Award, Candeo bright light lamp for Innolux, Frankfurt, 2015

• TOP25 homeware products by Monocle Oma floor lamp for Studio Katriina Nuutinen collection, London, 2014

• Talent of the Year at the Muoto2011 Design Gala, Helsinki, 2011

• Hely jewel lighting, The most beautiful product in Stockholm Furniture Fair, Residence, Stockholm 2009

• Valtion taideteostoimikunta Helsinki

• Apex, JOMO JOMO JOMO brand Japan

• Ligne Roset Paris

• Orrefors Kosta Boda Stockholm

• Siemens Berlin

• Martela Helsinki

• Innolux Helsinki

• Adea Kauhajoki

• Menu A/S Copenhagen

• Gallery HUUE Singapore

• Helsinki Design School

• Salviati Murano

• Brokis Czech Republic

• Antrei Hartikainen

• Taito ry Helsinki

• Sera Helsinki

• Studio Gild Assembly Chicago

• Vis-à-vis London

• Museum Rietberg Zürich

• A&P Store and Gallery Zürich

• Glas Galleri Stockholm

• Nordic Fusion Sydney

• Finnish Design Shop

• The National Museum of Finland

• Klong Interior Stockholm

• Essis Collection Kuopio

• Stilleben Copenhagen

• Pantechnicon London

• MAAW- Yyoga Bryssel

• Artek store Helsinki

• Lokal galleria Helsinki

• Galerie Maria Wettergren Paris

• POIAT Helsinki

"Katriina's products become classics from the moment they are born. Her designs are just like herself: warm, friendly and utterly professional.”

Eija Tanninen-Komulainen, Executive Director of Design Union

“Tatti coin bank has a good response from our customers as an item that will be the face of the hole brand collection.”

President of Apex, JOMOJOMOJOMO brand, Japan